Search didn't die — it changed shape. Answer engines like ChatGPT, Perplexity and Google's AI Overviews now sit between your content and your customer.
From SEO to GEO
Generative Engine Optimization is about being the source the model cites. That rewards clarity, structure, original data and genuine authority — the same things good SEO always rewarded, now with higher stakes.
- Publish original data worth citing
- Structure content for extraction
- Build genuine topical authority
- Earn mentions, not just links
The goal is no longer to rank. It's to be the answer.
Want this kind of thinking applied to your account?