Clicks come in. Calls don’t.
Broad keywords pull in DIYers, job seekers and people outside your service area — so the budget leaves the account but the phone barely rings.
Google Ads + Meta Ads management
Google & Meta ads that book jobs, not just clicks.
We plan, launch and manage Google Ads and Facebook & Instagram campaigns for HVAC, construction and home-service businesses — and track every call and form back to the ad that drove it.
Starting at$1,000/month
One management fee for Google Ads + Meta Ads. Ad spend is paid directly to Google & Meta — on your own accounts.
- 10+ years running Google & Meta
- You own your ad accounts & data
- No long lock-ins
- Call & form tracking from day one
Get your free paid-ads plan
Tell us your trade and service area — we’ll send a clear Google & Meta plan within one business day.
10+
Years driving results
24/7
Call & lead tracking
100%
Focused on trades & contractors
$0
Hidden fees
Sound familiar?
Paying for clicks that never turn into booked jobs?
Most contractor accounts quietly burn budget between the click and the call — loose targeting, no tracking and slow follow-up. Here’s where it usually leaks.
Nobody can say what’s working
Reports full of impressions and clicks, but no one can tell you which campaign booked last week’s jobs — or what a booked job really costs.
Boosted posts, zero estimates
Boosting the occasional post buys likes, not quote requests. Without a real offer, local targeting and lead forms, Meta never fills the schedule.
Hot leads go cold
A form comes in after hours and sits until someone notices. Slow follow-up quietly hands the job to the next contractor on the list.
What we run
Every channel your customers use — run as one system.
Google catches homeowners who are searching right now. Meta reaches them before they search. We run both from one plan, one budget and one set of tracking.
Google Ads
Be the first call when they search.
When the AC quits or the roof leaks, homeowners search — and call one of the first names they see. We build campaigns that put you in front of them for the jobs you want, in the towns you serve.
Search
High-intent searches like “AC repair near me” and “roofer near me.”
Performance Max
One campaign across Search, YouTube, Maps and Display.
Local Services Ads
Pay-per-lead ads above regular search ads, with the Google Verified badge once you pass Google’s checks.
YouTube
Short video ads to homeowners inside your service area.
Display & Demand Gen
Stay in front of past visitors across Google’s sites and feeds.
Meta Ads · Facebook & Instagram
Reach homeowners before they search.
Remodels, roof replacements and system upgrades are planned for weeks. Facebook and Instagram put your offer and your best work in front of local homeowners while they’re still deciding.
Lead ads
Instant forms let a homeowner request a quote in two taps.
Offers & creative
Tune-up specials, financing and before-and-afters — tested, then refreshed.
Retargeting
Win back people who visited your page but didn’t call.
Pixel + Conversions API
Accurate tracking, so Meta learns from real leads.
The DDM difference
We don’t stop at the click.
Most campaigns are judged on clicks and form fills. We follow each lead from the ad that drove it to the job it booked — then feed that back to Google, so your budget follows booked work.
- 1
Ad click
The click ID (gclid) and UTM source are saved the moment someone clicks your ad.
- 2
Campaign landing page
Each campaign lands on a page built for that offer, with one clear action: call or request a quote.
- 3
Tracked call or form
Calls are tracked and recorded. Forms fire GA4 and Google Ads conversions with enhanced conversions, plus the Meta Pixel.
- 4
Lead in your CRM
Every lead lands in a CRM pipeline with its source, campaign and visitor journey attached — and your team is alerted instantly.
- 5
Booked job
Your team follows up fast and moves the lead to booked, so nothing falls through the cracks.
- 6
Back to Google Ads
Where your setup allows, leads and booked jobs are imported back into Google Ads as offline conversions — so bidding learns from real customers, not raw clicks.
How it works
From free plan to booked jobs in four steps.
- 01Within one business day
Free plan & audit
Tell us your trade and service area. We review your current ads, tracking and competitors, then send a clear plan: channels, starting budget and what we’d fix first.
- 02Before launch
Tracking & build
We set up GA4, Google Ads and Meta conversion tracking plus call tracking, then build campaigns around your most profitable services and offers.
- 03Your towns only
Launch
Campaigns go live in the towns and ZIP codes you serve, with negative keywords locking out DIY and job-seeker traffic from day one.
- 04Every week
Optimize & report
We cut wasted spend, test new ads and scale what books jobs — then report cost per lead and cost per booked job in plain English.
In every report
- Calls and form leads, by campaign
- Cost per lead
- Cost per booked job
- What we changed this week — and why
Proof, not promises
Results the trades can measure.
We’re judged on one thing: whether your phone rings and your schedule fills. Here’s what that has looked like for contractors running Google and Meta with us.
Outcomes vary by market, budget, service area and starting point.
“Their Google Ads strategy tripled our leads in just a month — the phone hasn't stopped ringing.”
Lucas Parker
HVAC business owner
“Professional, data-driven, always ahead of the curve. They book us solid.”
Juel Rana
Contractor
“We saw instant growth thanks to their Facebook Ads. Best marketing money we've spent.”
Willamson Kane
Construction
The offer
Paid media management from $1,000 a month.
One clear management fee for Google Ads and Meta Ads. Your ad spend goes straight to the platforms — on your accounts, under your control.
Paid media management · Google Ads + Meta Ads
Starting at
$1,000/month
Managed by a senior strategist — never a junior. No long lock-ins: month-to-month after setup.
Every plan includes
- Free audit and a written plan for your market
- Keyword, competitor and local audience research
- Google Search and Performance Max campaigns
- Facebook & Instagram lead-ad campaigns
- Ad copy, offers and A/B creative testing
- Call, form and conversion tracking (GA4, Google Ads, Meta Pixel + Conversions API)
- Negative keywords and budget pacing
- Weekly optimization and plain-English reporting
Ad spend is separate and paid directly to Google and Meta. Your exact scope — channels, locations, landing pages and CRM — is set in your free plan, with a clear, itemized quote before any work begins.
Why Dynamic Drive
Not another set-and-forget agency.
Two experts, a decade-plus running Google and Meta for the trades — and one accountable team for your ads, landing pages and lead tracking.
| Typical agency | Dynamic Drive Marketing |
|---|---|
| Reports clicks and impressions | Reports calls, leads and cost per booked job |
| Sends every ad to your homepage | Builds a landing page for each campaign |
| Adds tracking later — if ever | Call, form and conversion tracking from day one |
| Bidding learns from raw clicks | Offline conversion imports from your CRM |
| Holds your ad account | You own your accounts, pixels and data |
| Locks you into a long contract | No long lock-ins — month-to-month after setup |
| Separate vendors for ads, site and CRM | One team for ads, pages and lead follow-up |
| Set-and-forget campaigns | Optimized every week |
The short answers
Paid media management, explained.
What it is, who it’s for and what it costs — straight answers before you book a call.
What is paid media management?
Paid media management is the planning, launch and day-to-day running of paid ads. At Dynamic Drive Marketing that means Google Ads and Meta Ads (Facebook and Instagram) for HVAC, construction and home-service businesses: research, campaign builds, ad copy and creative testing, call and form tracking, weekly optimization and plain-English reporting on calls and booked jobs.
Who is paid media management for?
Owners of HVAC, roofing, plumbing, electrical, remodeling, construction and other home-service businesses across the United States who want more calls and quote requests from the towns they serve — and want to see which ads booked the work. You own your ad accounts, pixels and data, and ad management is month-to-month after setup.
How much does Google Ads and Meta Ads management cost?
Paid media management at Dynamic Drive Marketing starts at $1,000 a month for Google Ads and Meta Ads. Ad spend is separate and paid directly to Google and Meta. The Digital Advertising Package — Google, Meta, Local Service Ads and YouTube — is $1,500 per location a month. Every engagement begins with a free plan and an itemized quote.
More from Dynamic Drive
More ways we grow your business.
Every service is built for trades and home-service businesses — and works even better together.
SEO + AI search optimization
Local SEO plus AI-search optimization, built to help homeowners find you on Google, in the map pack and in AI answers.
Starting at$600/monthCustom websites
Fast, mobile-first websites designed to turn visitors into calls, quote requests and booked jobs.
Starting at$1,500Social media marketing
Branded posts designed, written and scheduled for you — so your pages stay active, consistent and on-brand.
PricingCustom planAll-in-one growth system
Ads, SEO, website and social media run together by one team, on one plan, pointed at one goal: booked jobs.
PricingOne plan, one team
Transparent pricing — no hidden fees. You get a clear quote before any work begins.
Compare all servicesQuestions
Your questions, answered.
What contractors ask us most about paid media, pricing and tracking. Still unsure? Call — you’ll talk to someone who knows the trades.
Management of your Google Ads and Meta Ads: research, campaign build, ad copy and creative testing, call, form and conversion tracking, weekly optimization and plain-English reporting. Your exact scope — channels, locations, landing pages and CRM — is set in your free plan, with a clear, itemized quote before any work begins.
No. Ad spend is separate and paid directly to Google and Meta, so it stays under your control. You set the budget, you own the ad accounts, pixels and data from day one, and you see exactly where every dollar goes.
It depends on your market, your service area and how many jobs you want to add. Most trades and contractors see real traction starting in the low four figures a month in ad spend. Your free plan includes a realistic starting budget for your area — and which channel to start with.
Search ads can generate calls the same week they go live, because they reach people already looking for your service. The first couple of weeks are about gathering data; from there we tighten targeting and bids over the first 60–90 days. Results vary by market, budget and season.
Google Search is best for urgent jobs people are actively searching for. Meta wins planned work — remodels, roof replacements and system upgrades — by reaching local homeowners before they start shopping around. Your free plan recommends which to start with and how to split the budget for your trade.
Every campaign gets call tracking and form tracking, GA4 and Google Ads conversions with enhanced conversions, and the Meta Pixel with the Conversions API. The click ID and UTM source are saved with each lead, and where your setup allows, booked jobs are imported back into Google Ads. You see cost per lead and cost per booked job — not vanity clicks.
No long lock-ins. Ad management runs month-to-month once we're past the initial setup — we ask for a short initial commitment because the first few weeks are about gathering data and dialing things in. You keep your ad accounts, pixels and data whatever you decide.
Yes. We write the ad copy, build the offers and lead the creative — working from your job-site photos and before-and-afters, so you don’t need a production team. We also build landing pages matched to each campaign; your free plan spells out which pages are included at your budget.
Paid media management starts at $1,000 a month for Google Ads and Meta Ads. The Digital Advertising Package is $1,500 per location and covers Google Ads, Meta Ads, Local Service Ads and YouTube Ads, plus access to our CRM Management for lead funnels. Larger multi-channel and multi-location plans are quoted.
They’re our focus, and it’s why our campaigns hit harder — we know how homeowners search for AC repair, a new roof or a remodel. We also run ads for roofing, plumbing, electrical, remodeling and other home-service trades across the United States.
Start today
Get your free Google & Meta ads plan.
Tell us your trade and service area. Within one business day you’ll get a clear plan — the channels to run, a realistic starting budget and the first fixes we’d make. Prefer to talk? We’re one tap away.
- Free, no-obligation plan within one business day
- You work with a senior strategist — never a junior
- No long lock-ins — month-to-month after the initial setup
Request my free ads plan
Five quick fields. We reply within one business day.